2022-12-13

Health and beauty boost the natural value of Polish exports

Last November, the Nordic Organic Food Fair celebrated its 10-year anniversary with a focus on four refreshed feature areas and how health and beauty boost everyday life:

  • Plant Based Show
  • Natural Beauty
  • Natural Health
  • Free from Trail

Interestingly, organic food production in Poland is on the rise. The market is projected to reach a 10% market share by 2030. Furthermore, the Polish natural and organic cosmetics segment have been increasingly recognized and young innovative companies are heavily emerging on the global market. These, among others, are the reasons why Poland has been awarded the Country of the Year title at this year’s event.

Natural, organic, and sustainable products are growing in Poland and becoming a lucrative market, especially with conscious consumers. For several years, a systematic increase in the value of Polish exports to Sweden has been observed, which was reflected in the great interest of visitors in Polish products offered by Polish companies present at the national stand.

Eco Living Scandinavia (co-located with Nordic Organic Food Fair) featured the very best choice of Polish beauty, skincare, and personal care on a dedicated Polish Pavilion organized by the Polish Investment and Trade Agency and the National Support Centre for Agriculture (KOWR).

At the KOWR stand, 11 companies promoted their products, offering such products as fresh fruits and vegetables, fruit and vegetable juices, vegetable sauces, gluten-free and low-protein bakery products: bread, cakes, pastries, pasta, flour blends, expanded wafers, rice wafers, rice chips, rice wafers, buckwheat and millet groats, flakes: oat, buckwheat, millet, and poultry meat. The Polish stand was very popular with visitors, and Polish companies made up the largest group of foreign exhibitors at the fair.

The Polish presence at the fair was enhanced by speeches delivered by Polish experts during a panel discussion devoted to the growing importance of the Polish organic food sector and its export potential in the Scandinavian market.

Furthermore, fair participants were able to taste some Polish cuisine at the Polish stand during culinary demonstrations and tastings organized by KOWR.

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